1. What is your aim? The problem and the purposes solution.
2. Who is your audience?
3. Your uniqueness on the market
4. Your competition
5. Introduce the founding team
Present - pitch
or
GAME / PRODUCT
1. What is your aim? What kind of a game are you making?
2. Who is your player?
3. Is your game unique, different? How?
4. Do you know your competition? Other similar games? Their weaknesses and strong points?
5. Introduce the team and their skills
Present - pitch
***
Task 1: What is your aim?
- Think about the problem and the solution. The aim of your business. What market niche are you filling out?
- What kind of game are you making? Why?
Task 2: Who is your audience?
- What is your target audience? Do you know your customer?
- Who is your player?
Task 3: Are you unique?
- What is your unique selling point?
- Is your game/project unique or different? How?
Task 4: Who is your competition?
- Do you know your competition? Who else operates on the market you are about to enter
- Is your game/project unique or different? How?
- Introduce the founding team.
- Introduce the team and their skills.
***
1. Ask yourself where you are now and where you aim to be in the future (strategy)
2. Determine your goals and objectives.
3. Outline your financial needs.
4. Do not forget about marketing.
5. Think how you will reach your target group.
6. Always remember. It is the people that sell ideas. Be prepared to pitch your idea
convincingly.
An Example of a Detailed Business Plan Outline:
1.0 Executive Summary
1.1 Problem
1.2 Solution
1.3 Team
1.4 Market
1.5 Competition
1.6 Financial Highlights
Summarise the idea / solution to a problem. Think about your target market. Introduce briefly
the founding team. Treat this part as your pitch. Be concise, convincing and enticing.
2.0 Products and Services
/ Business description
2.1 Problem Worth Solving
2.2 Your Solution
2.3 Validation of Problem and Solution
2.4 Roadmap/Future Plans
3.0 Market Analysis Summary
3.1 Market Segmentation
3.2 Target Market Segment Strategy
3.2.1 Market Needs
3.2.2 Market Trends
3.2.3 Market Growth
3.3 Key Customers
/ you target group
3.4 Future Markets
3.5 Competition
3.5.1 Competitors and Alternatives
3.5.2 Your Advantages
Remember about your customer needs and benefits! Think why you are unique?
4.0 Strategy and Implementation Summary
4.1 Marketing Plan
4.2 Sales Plan
4.3 Location and Facilities
4.4 Technology
4.5 Equipment and Tools
4.6 Milestones
4.7 Key Metrics
5.0 Company and Management Summary
5.1 Organizational Structure
5.2 Management Team
5.3 Management Team Gaps
5.4 Personnel Plan
Think about how the business will continue on a long term basis!
6.0 Financial Plan
6.1 Revenue/Sales Forecast
6.2 Expenses
6.3 Projected Profit and Loss
6.4 Projected Cash Flow
6.5 Projected Balance Sheet
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