- IndieGoGo?
- Kickstarter?
- Crowdfunder?
- Gofundme?
- Patreon?
- Pozible?
Task 2: How did others make it?
- Choose a campaign from one of the platforms. Try to find one that is interesting because of the way that it succeeded, failed, or how it is tracking if it is currently live.
- Analyse the team’s social media presence – what platforms are they on, and how active are they? How integrated is their social media strategy with their operations, and how do they use social media to keep backers updated on their progress?
- What is the funding target? How realistic does it seem?
- Overall in your opinion, how would you rate the crowdfunding campaign?
- What could have been done better?
- Specify and analyse the components necessary in a crowdfunding
Task 3: It's your turn
- Describe your project
- Introduce the team
- Think about the pledge levels and reward design
- Pre-design the budget
Other Questions to Consider
- How many person-hours per week would you estimate that the crowdfunding campaign takes up on top of the project itself?
- How much time will you devote to campaigning as opposed to designing your product? (real versus ‘dummy’ project)
- How will you attract pledges and keep your audience updated?
Consider Crowdfunding Failure
Zano: The rise and fall of ickstarters mini-drone
http://www.bbc.co.uk/news/technology-35356147
Consider Crowdfunding Models
- Rewards-based crowdfunding
- Community shares
- Equity crowdfunding
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